Job Description

Job Description:

Grgich Hills is looking for Brand Ambassadors in New York, Texas, and Florida.

Grgich Hills Estate was founded in 1977 by Miljenko "Mike" Grgich and Austin Hills of the Hills Bros. Coffee Company after the 1973 Chateau Montelena Chardonnay Mike crafted won the history-making 1976 Paris Tasting, beating the best wines of France.

Today, Grgich Hills Estate remains family-owned and operated, passionately devoted to the art of winemaking and regenerative farming. Our 100% estate-grown vineyards are Certified Regenerative Organic through the Regenerative Organic Alliance (ROA), a leading force in the Regenerative Agriculture movement worldwide. Referred to as "Organic Plus,” regenerative farming is a science-driven approach focused on no-till soil management, building organic matter to sustain microbial life, incorporating livestock and biodiversity, and caring for people who work in the fields and winery. It is a key component of combating climate change and reducing greenhouse gas pollution. Regenerative farming enables winemaking with minimal intervention and wild yeast fermentation, creating elegant, balanced, and complex wines with a distinct sense of place.

We care deeply about making world-class wines that help build a better future for ourselves and generations to come, regenerating the earth and cultivating peace. We are dedicated to maintaining a safe, friendly, healthy environment to ensure employee well-being by building loyalties, pride, trust, and mutual respect. Our values come from Mike Grgich, whose father said: "Every day, do your best, learn something new, and make a friend." We all live these values daily, personally, professionally, and passionately. This is an opportunity to be part of a winery that cares about making the world a better place, one friend at a time.

SUMMARY
The Brand Ambassador is responsible for representing Grgich Hills Estate in the market and building strong relationships with key accounts, driving brand equity and wine sales. This role involves actively engaging with and selling wine to trade accounts, consumers, account managers and distributors, attending consumer, industry and trade events, while promoting the brand through relationships.

RESPONSIBILITIES
Sales and Marketing
•  Schedule and conduct at least 6 consumer selling events per month.
•  Utilize social media to connect with customers and advertise upcoming events.
•  Negotiate sales with potential customers (when applicable) and communicate with the National Sales Director.
•  Generate insights through gathering intel from the market, social media, and competition to identify opportunities for the brand, provide feedback to inform brand marketing.
•  Develop and maintain a database of contacts and preferences.
•  Lead sales blitzes, surveys, winemaker visits, and other sales and promotional activities within the region.
•  Monitor competitive activities in your market and communicate information on competitive strategy and tactics to the National Sales Manager.
•  Effectively report all financial transactions and commitments to the leadership team in a timely manner.
Brand Representation
•  Represent Grgich Hills Estate professionally, adhering to company values and branding guidelines.
•  Engage with and sell wine to customers in restaurants, retail stores, setting up displays and promoting products.
•  Educate and motivate vendors, customers and employees to purchase our products.
•  Participate in wine and food pairings, tastings, and educational seminars.
•  Collaborate with retailers to create engaging in-store experiences.
Relationship Management with Accounts and Distributors
•  Build relationships with potential accounts and distributors, through email, phone outreach, and networking.
•  Possess a strong working knowledge of the market, including state laws, compliance regulations, distributor landscape, pricing, marketing features, competitive set, key accounts, and key buyers.
•  Work closely with accounts throughout the region to secure appropriate and increased distribution, programming, and sales.
•  Develop and maintain key account target lists develop relationships at top level accounts independently, and in tandem with distributors
•  Create brand advocates in key sales territories through "force multiplication" strategies.
•  Work consistently with distributor salespeople, educating them on all aspects of the winery (including history, wines, vineyards, and brand standards), provide training and support; Conduct regular distributor sales meetings in key markets
Event Management
•  Attend conferences, industry events, and trade shows.
•  Coordinate and manage event logistics, including scheduling, setup, and takedown.
•  Undertake various promotional activities, such as tastings, demos, and presentations.
•  Conduct wine dinners and happy hours and attend promotional events featuring Grgich Hills Estate wines.
Other Duties as assigned.

EXPERIENCE/SKILLS/EDUCATION
Minimum of five years of sales in the wine industry and experience as a brand ambassador. Must have strong knowledge in wine and our industry.
Valid California driver's license.
Strong written and verbal communication skills, one-on-one and in small and large groups.
A positive, professional, and brand-consistent image of GHE through personal appearances and interpersonal interactions is necessary.
Comfortable working with Word, Excel, PowerPoint, and Outlook
Self-driven and able to work independently.
Able to handle difficult customers while providing excellent customer service and hospitality.
Excellent luxury sales experience.
Must be at least 21 years of age.
Proven ability to effectively train and manage staff.
Able to lift 50 lbs. repeatedly at times.
Able to sit and/or stand for long periods of time.
California Responsible Beverage Service Certification (RBS).
Must be able to work weekends, holidays, and events as needed.

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Job Tags

Holiday work, Full time, Worldwide, Weekend work,

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