Job Description

For more details please connect with Ibad Ullah Khan at or email at

Client: State of Connecticut

Job Title: Web Content Writer

Duration: 12 Months

Start Date: ASAP

Location: Hartford CT (Remote)

Position Type: Contract

Interview Type: In Person/Web Cam

Working Hours: 40 Hours per Week

CEIPAL ID: SCTCONT086IK

W2 Payrate (Without Benefits): $87.23

C2C/1099 Payrate: $99.13

Department: Department of Administrative services

Short Description:

• The Digital Website Content Writer will work closely with our crossfunctional project team focused on building and improving the State of Connecticuts websites and digital assets. Your work will involve assessing customer needs and creating high impact content for web pages digital applications chatbots user guides and other customerfacing assets. An ideal candidate should know content inside and out how to structure it how to write it how to apply it in userfocused page design and how to track its effectiveness. You must be an expert copywriter who knows how to communicate user benefits over features. And you must also show a high level of mastery of content taxonomy SEO service design and optimizing customer journeys.
• You will need to have a deep understanding of our audience and be able to clearly communicate how your content will address their needs. In addition the candidate should show a command of modern content standards and be able to clearly communicate content issues and solutions to various levels of stakeholders

Experiences Required:

• Website Content Writing At least 3 years of measurable experience in the following:
• Developing modern content for large websites with multiple departments and sizable portfolios of services informational assets and applications
• Creating high level content strategies that focus on logical taxonomies streamlined user journeys and humanfocused design
• Planning for the discovery analysis segmenting creation delivery tracking and governance of content
• Aligning content with business goals stakeholder objectives and user needs
• Inventorying and auditing of content on a local or enterprise level
• Copywriting a high proficiency in writing for real people and motivating them to action
• Conducting indepth research on industryrelated topics to develop original content and optimize current content
• Creating high quality content pieces that can also be used for content marketing needs including advertising social media and email campaigns
• Editing content and proofreading material for errors and inconsistencies
• SEO and analytics At least 3 years of experience with the following:
• Conducting keyword research developing SEO strategies and using industry best practices to increase SERP results and build traffic to content
• Practicing both technical and onpage SEO methodologies to help build Googles EAT objectives
• Developing highimpact KPIs and tracking the measurable success of content
• Using customer research and site analytics to prove that content is meeting user needs
• Defining customers needs and identifying content gaps that prevent successful digital experiences
• Optimizing and categorizing content to align with a serviceoriented information architecture
• Working with subject matter experts to write clear text in plain language that achieves defined goals
• Reviewing and improving existing content for accuracy legibility accessibility and compliance with State Content Guidelines
• Structuring content in ways that customers are used to and knowing the difference between features and benefits
• Setting up governance models that support the maintenance of content after publishing

Knowledge Skills and Ability:

• Website Writing and Content Management
• Knowledge of Sitecore or a comparable CMS
• Content creation for websites
• Expert copywriting and editing skills
• Content marketing
• SEO and analytics
• Knowledge/experience with project management tools (Microsoft Office Suite Teams Jira)
• Effective communication skills
• High emotional intelligence
• High Functioning in Complex Situations
• Ability to distill complex concepts into simple ideas
• Deadlinedriven and able to handle simultaneous tasks using prioritization models and team communication tools
• Comfort in suggesting better strategies or pointing out risks in current development efforts
• Dependable organized and equally able to work independently as well as in crossfunctional team environments
• Team Player
• Supporting teammates skills and behaviors through development and delivery
• Communication and collaboration with multiple departments and stakeholders
• Creative and analytical thinking with strong problemsolving skills
• Judgment in dealing effectively and diplomatically with government staff
• Ability to maintain strict confidentiality

Preferred Skills & Qualifications:

• Proficient in Sitecore 10.2
• Bachelors degree in UX Web Design Communications Marketing English Journalism or related field
• 3 years of website content writing for a company or institution in a fulltime role with defined projectdriven goals
• Proficient in Digital content standards and plain language guidelines
• Experience with chatbots search consoles and helpdesk services
• Proficiency with content tools especially development inventory/auditing and SEO tools
• A portfolio of published online content
• Industry certification in a fieldrelated discipline
• 1 year of experience using customer relationship management platforms such as Salesforce
• 1 year of experience using Google Analytics (preferable GA4)
• 1 year of experience using data dashboard software like Power Bi

V Group Inc. is an IT Services company that supplies IT staffing project management and delivery services in software network help desk and all IT areas. Our primary focus is the public sector including state and federal contracts. We have multiple awards/ contracts with the following states: CA FL GA MD MI NC NY OH OR PA SC VA and WA CT TN. If you are considering applying for a position with V Group or partnering with us on a position please feel free to contact me with any questions you may have regarding our services and the advantages we can offer you as a consultant.

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