Job Description
DESCRIPTION
The AWS Search Marketing team is looking for a paid (SEM) and organic (SEO) search expert to join as a Sr. Marketing Manager. The role will sit within the Search Experience (X) function of the team, focused on developing exceptional experiences for prospects and customers we engage on external search engines such as Google and Bing.
This person will be customer obsessed and able to pair data and anecdotes to determine strategic opportunities to make Search a valuable experience to all customers, whether they are creating an AWS account for the first time or have been a long-time customer. This person will be able to define business opportunities and contribute to strategy development. This person will own mechanisms and project roadmaps focused on delivering improved customer journeys and work with stakeholders to iterate on learnings.
Key job responsibilities
*Be customer obsessed. View search engine activity through the lens of AWS prospects and customers.
*Identify opportunities to improve the customer experience through SEO and SEM strategy and tactics.
*Utilize data and anecdotes to support decisions. Be comfortable utilizing data and dashboards in a self-serve culture.
*Write documents to articulate opportunities to Search marketing team members and other internal stakeholders.
*Make recommendations on strategy, investment allocation (ie ad spend or tool investments), and roadmap prioritization.
*Ownership on components of programs such as whether paid search campaigns, bidding, or page content recommendations.
*Partner with other Search team members to drive value from SEM and SEO while doing so more efficiently through improved processes, automation and AI applications.
About the team
AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience communicating results to senior leadership
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing strategies and tactical implementation in paid search (SEM).
Job Tags
Full time, Internship, Flexible hours,